In today’s highly competitive business world, marketers are constantly looking for effective ways to impress their audience and convert leads into sales. One of the most important but often overlooked marketing strategies is video transcription. Including transcripts in your marketing videos will enable you to reach a larger target audience and significantly improve your ranking in various search engines.
This article will discuss why your business needs transcription services for every marketing video you post online.
Increase Accessibility
If you are trying to target a global audience, consider making your video content accessible for everyone, including people with hearing loss.
Including closed captions and transcripts can increase information accessibility for everyone looking to consume your goods or services. Prioritizing on delivering marketing video content to cover every type of audience will also help you rank higher in search engines like Google.
When optimizing your videos for international audiences, take advantage of geo-targeting and local language titles and descriptions. These factors are extremely important when targeting a country or region outside of where you live or work.
Increased SEO Traffic
A video transcript provides search engines with all of your site’s content. So, a video transcript is a great way to improve your search engine optimization, leading to more traffic.
This will ultimately increase your conversion rate as more and more people find your site through search engines like Google and Bing.
Transcripts are SEO-friendly: It doesn’t matter if you use subtitles or not; transcripts can still be indexed by search engines and used for SEO purposes.
Video transcripts can significantly boost your overall SEO efforts—and it won’t cost you an extra dime!
Boost Engagement and Experience
Whether it’s a video tour of your latest product, an interview with one of your team members, or a look behind-the-scenes at how you make those sweet videos, offering video transcripts allows you to boost engagement.
In fact, according to one study, 34 per cent of people say they stop watching when there’s no transcript available for content. And that number jumps up to 42 per cent for business and marketing videos! So if you want more eyes for your content, adding video transcripts is necessary.
Not only will your customers have an easier time following along with what you have to say, but they’ll also feel like they know you better. (And isn’t that what building trust and fostering long-term relationships is all about?)
Global Outreach through the Ease of Translation to Other Languages
We live in a global economy where content is being created in more and more languages. It’s important to ensure that your content is accessible to your international customers, users, and audience members.
Imagine if you were having a conversation with someone from another country who only spoke their native language. Would you expect them to speak English fluently? Of course not. The same goes for your videos on YouTube or your website.
If you want to ensure that everyone understands what you are saying, then make sure it’s translated properly into other languages. If they don’t understand what you are saying, they will quickly move on to something else, and your business will lose potential leads and sales.
To Grow your Visitors’ Experience which Increases your Content Engagement
One of the easiest ways to improve your site’s conversion rate is to build trust with your visitors. Video is a great way to build a personal connection and bring your brand to life by showing it rather than just telling it.
Optimizing videos for search engines: Not all videos are created equal, which means they won’t be ranked equally by search engines. To guarantee that each video you create is optimized for search results, transcribe every video you make!
Enhance your business model with additional revenue streams: Not only can transcription generate income on its own, but when used in conjunction with video hosting services like YouTube or Vimeo, it opens up additional monetization opportunities through pre-roll ads and video overlay ads.
Increase productivity across departments: A study from The Online Publishers Association shows that 55 per cent of people who watched a product demonstration online said they would purchase that product within 24 hours—but not if there was no transcript!
In conclusion
Video transcription has become an essential part of video marketing and marketing campaigns, making transcripts a way to engage viewers and customers more positively than ever before.
While video creates visual appeal, it also makes it more difficult for viewers to understand what is being said. In today’s fast-paced world, people need more time on their hands than ever before; therefore, giving them access to transcripts allows them to read at their own pace easily.
