It is hard to make the name of your perfume products in the lucrative cosmetic industry as there are competitors spending millions to be on the top. This is problematic for businesses dealing with perfume items, especially the smaller ones. They can be easily beaten by the larger organizations that have etched their name in the minds of the buyer’s pool in the market segment. However, proper designing of custom perfume boxes presents a unique opportunity to all the companies, regardless of their size, to push the customers to take the perfumes off the shelves and purchase them.
Use Exciting Color Palettes
You should not be amazed to hear that the color palettes play a decisive role in the success of perfume box design. That is why many manufacturers lend themselves to the use of different color palettes to pop up their boxes. The color palette of black and white has a prevalent use everywhere, irrespective of the industry. But, they are trendy for designing perfume packages because they give a more vibrant and luxurious feel to the clients. You can also think of using the pink and purple hues in the design because they are associated with love, passion, and romance which define the quality of your perfume products. Identically, there are vast color palettes that one can slot in the box design, but one thing should be guaranteed: the palettes enhance your brand value and appeal senses of potential clients.
A More Innovative Structure
The overall structure of your perfume boxes is essential because it predicts the quality of your product in front of the audience in the first impression. If its design is untidy and easy to damage, it will raise concerns about the product quality, and customers will be a bit reluctant to decide on buying it. So, fabricate an innovative design consisting of bespoke size and shape to ensure the visitors complete quality. Another way to design an innovative structure is to go for a more translucent appeal by inducing a windowpane at the front-facing panel of the box. The preview of the perfumes in the bottles will guarantee total quality to the clients. You can customize the windowpane according to the target audience’s likes to be more attractive with your perfume boxes.
Always Aim For An Experience
Today, many people are glued to their mobile phones and interact more often on social media due to their busy schedules. They will indeed talk about your brand and its products when you take care of their experience with the product packaging. The best technique to capitalize here is to design your perfume packages so that their opening brings a lot of excitement to the clients and proffers them a unique experience. Some simple things, such as the use of cardboard inserts, tissue papers, thank-you notes, etc., can go a long way in proffering a better experience, ultimately leading to the sharing of your product’s unboxing videos on social media.
Simplicity Is Magic
Often, the manufacturers think that designing the perfume packaging is all about incorporating more colors, graphics, and illustrations. However, it is pretty not the case; the design has a specific limit, and if one crosses that limit, it is likely to falter. Putting in too much text, distorted visuals, and kitschy fonts fails in customer attraction, leading to their distraction. Therefore, you need to omit all the unnecessary details in your box design to cast a positive impact on your packaging.
Draw Catchy Patterns
When it comes to the patterns, there are no right or wrong ones; all you have to do is make sure that they are eye-catchy. The choice can vary between some hand-drawn intricate line drawings, chevron, and polka dot patterns for the perfume packages. However, if your perfume products are more nostalgic and give a feeling of the past time, you need to go for the art deco patterns as they serve perfectly in this regard. Some hand-drawn geometric and floral patterns also contribute to a successful perfume box design by evoking positive customer reactions.
Multi-Sensual Packaging
Gone are the days when the visuals were enough to make your perfume packages impressive and sway the shoppers’ buying habits. Now, all the senses, such as hearing, smelling, touching, etc., count towards a successful design because modern-day clients want a solid sensory experience. Add the dimensions of a gratifying experience to your packaging with the help of some textural coatings or modern techniques such as embossing or debossing. Similarly, the perfume packages should smell good and not produce unpleasant noise when displaced off the shelves.
Be Creative With The Fonts
Identical to the colors, the fonts convey particular emotions, and what is more important, they affect the communication between your brand and the customers. The best technique to turn your perfume packaging into an effective communicative medium is to use the typefaces that contribute to maintaining your text’s legibility. About half a million fonts are currently available, but you cannot select one of them randomly. Instead, you need to pick the right ones that communicate sophistication and elegance. The typefaces such as sans serif, script, and slab serif are perfect because they ensure appropriate spacing between the words, lines, and sentences. They will separate your packaging from other competitors, and the better you isolate yourself, the more are the chances to impress the visitors.
To wrap up, the impeccable design of perfume boxes is a necessary step toward the success of your business in the cosmetic industry. Drawing some intricate lines and using audience-oriented color palettes are the two most effective ways to turn your marketing pieces more impressive. Besides, some other techniques such as the adoption of minimalism, sensory designs, and innovative shapes also prove helpful.
