According to the latest report by IMARC Group, the India kids apparel market size reached US$ 16.4 Billion in 2020. Looking forward, the market expects to grow at a CAGR of 14.5% during 2021-2026.

The clothing worn by children from 0 to 14 years is referred to as “kids apparel.” These garments are often composed of high-quality materials that provide comfort and breathability, and come in a wide range of colours and textures.

The clothing trend for children in India has traditionally fluctuated from ethnic and cultural, owing to aesthetical dominance in daily wear, to contemporary, owing to increased western influence and a preference for urban and comfortable clothing styles. There has been an increased trend for fusion and gender-neutral fashion over the years, which is producing a favourable outlook for the Indian market.

Note: We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.

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Competitive Landscape

The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.

Gini & Jony Limited,
Aditya Birla Fashion and Retail Ltd.,
Benetton India Pvt Ltd,
Lilliput Kidswear Limited,
Catmoss Retail Pvt. Ltd.,
Arvind Fashions Limited,
Indian Clothing League Private Limited,
Tiny Girl Clothing Company Private Limited.

India Kids Apparel Market Trends:

The market is primarily driven by the rising number of nuclear and double-income households in India. Strong economic growth in recent years and increasing purchasing power, along with the changing spending patterns of parents with an increasing inclination toward providing their children with enhanced comfort and convenience, is boosting the sales of branded and high-quality kids apparel.

Additionally, kids in the urban and semi-urban settings of the country are now being exposed to mass media, which has accelerated their active participation in purchase decisions. Along with this, several players are focusing on effective promotional strategies and modes of advertisements to gain prominence among their target consumers. They are continually collaborating with foreign brands and companies, including Disney and Warner Bros., to launch aesthetic assortments of merchandise that appeal to their ever-expanding consumer base. The market is further driven by the increasing penetration of online fashion and apparels websites with user-friendly interfaces, lucrative discount offers and flexible modes of payment in India.

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Market Summary:

On the basis of the category, the market has been divided into uniforms, t-shirts/shirts, bottom wear, ethnic wear, dresses, denim and others.

Based on the season, the market has been classified into summer, winter and all-season wear.

On the basis of the distribution channel, the market has been categorized into supermarkets and hypermarkets, exclusive stores, multi-brand retail outlets, online and others.

Based on gender, the market has been bifurcated into girls and boys.
On the basis of the sector, the market has been segmented into organized and unorganized sectors.

Based on the cloth material, the market has segregated into nylon and rayon, wool, cotton mix/blended, polyester, cotton and others.

On the geographical front, the market has been divided into North India, East India, West and Central India, and South India.

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